HR Glossary / Recruitment Marketing

Recruitment marketing is a hiring strategy that revolves around the use of marketing practices to promote the branding of an employer and its employee value proposition to attract, recruit, and retain talent.


What Is Recruitment Marketing Important?

Recruitment marketing has been shown to yield better results than traditional recruitment methods.

In the current job market, candidates discover and consider employers the same way consumers look for products and services; they search online, read reviews, and follow organizations on social media.

Candidates are often most attracted to organizations that have a mission and culture that resonate with them.

Recruitment marketing allows recruiters to attract candidates more easily and raise the awareness of other candidates to build long-term relationships.

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