HR Glossary / Employer Branding

Employer branding is the process of managing and influencing a company’s reputation as a place of work in order to better attract, engage, and retain talent.

Why Is Employer Branding Important?

Employer branding influences how job seekers, employees, and stakeholders perceive a company. Since workers are increasingly seeing their job as an integral part of their lives—as opposed to a simple exchange of work for compensation—a strong employer brand is an effective way of displaying compelling added benefits. This is especially important to consider for specialized positions with a shallow candidate pool and where the burden of attracting applicants is shifted on the employer.

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