What Is the Definition of Co-optation?

Co-optation is a recruitment strategy that enables all employees of a company to recommend candidates for a position to be filled.

Why Use Co-optation?

Co-optation promotes quality, low-cost recruitment by bypassing certain stages of the full recruitment process. The full recruitment process commonly includes posting the job, using job posting services, screening applications and conducting interviews. Since co-opting helps create a pool of candidates, the need to advertise the position is reduced. Also, since candidates are recommended by existing employees, there is a greater chance that their values will match those of the organization.

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