HR Glossary / CRM

CRM, or customer relationship management, refers to the processes that help organizations manage interactions with their customers. Those processes are often centralized in a CRM software that gathers data to guide decision making.

What Is the Purpose of a CRM Software?

CRM software can be used by small or large organizations that wish to expand their activities. Such software helps organizations with processes such as:

  • Maintaining customer relationships;
  • Tracking sales leads;
  • Personalizing communications;
  • Tracking sales pipeline;
  • Delivering actionable data.

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